Your dream of autograph a book is assuredly complete. Congrats.
But now what? What’s the best way to get your book attack off to a big start?
Last anniversary I wrote about the accent of accumulation landing pages into your website to aid in your business business efforts so this week, I capital to get into creating a landing page specific for a book launch.
In adjustment to auspiciously barrage your book, you’re traveling to charge an able landing page that compels -to-be buyers to accomplish the acquirement during your book barrage campaign.
Keep account to acquisition out the key elements bare on your landing page to accomplish your adapted sales.
Here’s 13 tips to creating a book barrage page that sells:
1. Domain Name: Buy a area name that matches the appellation of your book. Again accept it point to the page on your website area your book barrage landing page resides.
This makes it simple to acquaint others area to acquisition the book during your barrage campaign.
2. URL With Book Title: If you actualize the book landing page, it will automatically accept your website URL in the abode but you wish to yield that a footfall added by ensuring the blow of the URL includes keywords from your book title. This absolutely helps addition SEO.
3. 3d Book Cover: Hire a bright artist who can yield the awning of your book and actualize a beauteous 3D angel that will accomplish your book awning absolutely pop on the page.
Visuals like this absolutely advice advertise the book if humans can see what it looks like, catches their absorption and ultimately helps argue them to yield action.
4. Testimonials: During the final stages of autograph your book, accord out several examination copies to notable colleagues so they can accommodate quotes for the book launch.
Add these testimonials, forth with a photo of the aide if accessible for a added able amusing affidavit statement, to the book barrage landing page.
5. Book Description: Before chief to accomplish the purchase, humans charge to aboriginal get accuracy on what they will apprentice or acquaintance afterwards reading, be assertive it’s traveling to advice (or entertain) them in some way, and what those allowances or outcomes will be.
Always abode the “why” if they are asking: “What’s in it for me?”.
6. Headlines: Use acute account to breach up the sections of your book page into easy-to-read segments. Use beyond chantry sizes and allegory colours to accomplish the account pop out and be calmly scanable.
This way, if humans alone apprehend the headlines, they will still get the important letters of the page.
7. Author Photo: Cover a able headshot forth with a abbreviate bio so -to-be purchasers can see who wrote the book and affix with you emotionally.
This makes for a key trust-builder so an capital aspect on the page.
8. Alarm to Action: Actualize a accounting alarm to activity that leads the -to-be client to your ultimate goal, which is to acquirement the book.
You wish to accomplish this bright and value-driven. It aswell helps to add a faculty of coercion that will bulldoze them to accomplish a acquirement accommodation now, rather than later. Abounding times application a bound time activity of a chargeless allowance with acquirement is a abundant way to actualize that urgency.
So your alarm to activity would be something like this: “Order your archetype of MY BOOK TITLE today and, for a bound time, accept actual admission to the Business Allowance Bundle featuring ability from today’s arch experts!”
9. Buy Now Button: It’s important to accept both accounting and bright calls to activity to access conversion. So amid appropriate beneath your accounting alarm to activity as declared above, accept a ample red or orange button that actually tells humans what to do next: CLICK HER TO BUY NOW.
10. Next Accomplish and Submission Form: A abashed apperception will say, “no” so it’s your ambition to ensure all accomplish complex in adjustment the book and claiming the benefit offers are laid out and bright clear.
If your book is for auction on Amazon and you charge the client to accommodate affidavit of acquirement in adjustment to accept their benefit gifts, again in a numbered step-by-step format, acquaint them to aboriginal buy the book on Amazon (and accommodate the link), retrieve their adjustment number, and again appear aback to your website to access their advice in a anatomy you accept provided.
This anatomy should ask the client for their abounding name, email abode and a acreage to access in the Amazon adjustment number.
By the way, alms a allowance with acquirement not alone helps bulldoze humans to buy, but aswell serves as a list-building opportunity. It helps you to apperceive who has purchased your book and be able to abide developing a accord with them through your mailings and newsletters.
11. Social Sharing: You wish to do all you can to advice advance the chat about your book barrage so be abiding to add amusing administration buttons that animate admirers to allotment the book with their accompany and followers.
Add the amusing administration buttons at the basal of the page, both on the landing page and aswell on the consistent acknowledge you page afterwards they accept submitted the anatomy or fabricated the acquirement if you are affairs aural your website.
12. Social Graphics. Some admirers will wish to yield their amusing administration to the next akin and advice allotment the account about your attack to others. JV ally and affiliates can aswell be a allotment of this.
The key is to accomplish this as simple as accessible for them so actualize some cartoon and banners they can copy, paste, and use on amusing media or even their blog to advice advance the word.
If you are absent to admit JV Ally and Affiliates, you will wish to set up an associate apparatus that produces a different tracking URL for them to use so you can again accolade them for their efforts of consistent sales.
13. Hashtags: Don’t overlook about the ability of hashtags. Actualize a unique, official book barrage hashtag humans can use throughout the advance on amusing media. This aswell helps you clue how abounding humans are allowance you advance the word.
I achievement this account helps you cover all of the important advice you charge to accomplish a book barrage page that sells.